Experiential Marketing - An advertising strategy that focuses on immersing customers within the product by engaging them in as many ways as possible. Ultimately, helping customers form memorable, emotional connections with a brand to foster customer loyalty and improve customer lifetime value.

Facebook - Shift Summit 2019

- Driving Hardware Innovation with a World Class Pit Crew -

B/R Experiential SIZZLE REEL

BRxJumpOff • Las Vegas

BRxJumpOff was a first-of-its-kind Summer League Takeover with multiple events throughout the opening weekend. Events included an exclusive athlete & influencer lounge, private B/R Squad Influencer Dinner hosted by Lance Fresh, House of Highlights Fortnite Challenge, BRxJumpOFf Hakkasan Nightclub Takeover, BRxJumpOff Heart of Omnia Takeover and JaVale’s BRxJumpOff Liquid Pool Party.

BRxSNFShowdown • New York

B/R Football and Steve Nash teamed up for the first time to bring soccer to the forefront of the summer with a community-driven multimedia event in NYC.

BRxLA • Santa Monica

Bleacher report held an exclusive event at the Santa Monica Pier for NBA All-Star weekend. The day was fulled with basketball contests, special guest appearances, live DJ’s and a surprise performance by Jaden Smith.

BRxLargerThanLife • New York

I created a 3’x3’ chalk stencil that was then spray painted on the streets of New York. “Mo Salah is #LARGERTHANLIFE - #SWEEPSTAKES @50th and Broadway - @BRFOOTBALL”