Experiential Marketing - An advertising strategy that focuses on immersing customers within the product by engaging them in as many ways as possible. Ultimately, helping customers form memorable, emotional connections with a brand to foster customer loyalty and improve customer lifetime value.
BRxJumpOff • Las Vegas • July 6-8, 2018
BRxJumpOff was a first-of-its-kind Summer League Takeover with multiple events throughout the opening weekend. Events included an exclusive athlete & influencer lounge, private B/R Squad Influencer Dinner hosted by Lance Fresh, House of Highlights Fortnite Challenge, BRxJumpOFf Hakkasan Nightclub Takeover, BRxJumpOff Heart of Omnia Takeover and JaVale’s BRxJumpOff Liquid Pool Party.
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BRxSNFShowdown • New York • June 20, 2018
BR Football x Steve Nash Foundation. NBA Stars. Soccer’s best. An urban field. A sweet game of pick-up futbol in the middle of a city, benefiting children everywhere.
BRxLA • Santa Monica • February 18, 2018
Bleacher report held an exclusive event at the Santa Monica Pier for NBA All-Star weekend. The day was fulled with basketball contests, special guest appearances, live DJ’s and a surprise performance by Jaden Smith.
BRxLargerThanLife • New York • May 2018
I created a 3’x3’ chalk stencil that was then spray painted on the streets of New York. “Mo Salah is #LARGERTHANLIFE - #SWEEPSTAKES @50th and Broadway - @BRFOOTBALL”